來源：體壇網2024-07-25 18:49
2024 Paris Olympic Games are approaching and the Olympic atmosphere is becoming more intense. As the official broadcasting partner for the 2024 Paris Olympic Games, Kuaishou will integrate its platform's content ecosystem and commercial resources to bring users interesting interactive activities such as torch relay, watching games, guessing the outcome, and playing games. It will also create a super content matrix that combines full game playback, diverse self-made content, and rich user-generated content, creating a "cloud stadium" for all to follow the Olympics. At the same time, it will collaborate with e-commerce and local businesses to provide users with viewing benefits and premium products, creating a one-stop "consumption scene" for following the Olympics in a "sports+" model, joining users, brands, and merchants to share the excitement of the Paris event.
Immersive interaction and panoramic content create a "cloud stadium" for all to follow the Olympics
As a popular short-video livestreaming platform, Kuaishou has rich experience in large-scale events and copyright competitions. This time, during the Paris Olympic Games, Kuaishou will continue to provide a more diverse range of Olympic content and interactive activities based on copyright events, creating a new experience of "going to Kuaishou, following the Olympics, and winning rewards". To facilitate users' one-stop watching and participation in the Olympics, Kuaishou has created a "Olympic Channel" main venue, integrating information about the opening ceremony, events, schedule, torch relay, guessing games, popular challenges, and consumer areas with gold medal products and great discounts. It will provide users with a full-cycle experience from the preheating period, event period, to the closing period, satisfying users' full-chain needs from content to consumption.
In terms of interactive gameplay, Kuaishou launched the "Torch Relay to Win Prizes" sub-venue during the countdown to the Olympics, creating a trend of cloud torch relay through fun gameplay. As of July 22, nearly 65 million users became "torchbearers" on Kuaishou. After the official opening of the Olympics, Kuaishou will present highlights of the opening ceremony, event information, medal rankings, and more, as well as re-enact the thrilling moments of athletes winning gold medals through "Golden Moment" and "Morning Olympic News" and release a red envelope rain of championship rewards. Users can also cheer for the athletes through comment animations and special like icons. In addition, the "Follow the Olympics, Play Games" gaming sub-venue has also been launched to provide users with a more immersive participation atmosphere.
At the same time, Kuaishou will launch interactive and fun guessing activities. The popular "AI Little Kuaishou" will interact with users in various scenarios and provide event result predictions, offering a new intelligent Olympic experience. In addition, users have the chance to win gold coins during interactive activities such as participating in the main venue, torch relay, guessing games, and golden moments, which can be exchanged for gifts and used for consumption in the e-commerce and local venues.
In terms of Olympic content, Kuaishou will launch multiple innovative content to fully meet users' Olympic viewing needs. It will create a super content matrix that includes full game playback, diverse self-made content, multiple interactive gameplay, and rich user-generated content. It will also invite well-known athletes, popular stars, famous hosts, professional experts, and Kuaishou creators to provide users with a more interesting and immersive Olympic experience. It will explore new ways of presenting Olympic event content, delivering "new, popular, fast, and comprehensive" Olympic content, allowing users to enjoy the charm of the Olympics in one stop.
It is worth mentioning that as the official broadcasting partner for the 2024 Paris Olympic Games, from July 24th to August 12th, Kuaishou will broadcast the exciting content of the Olympic Games through on-demand playback. In addition, it will invite well-known sports commentators, Olympic champions, and celebrities as guests in the broadcasting studio to provide professional commentary, in-depth discussions, and unique insights. Through 24-hour non-stop coverage, users can enjoy the exciting events of the Paris Olympics all day long.
Regarding athletes, Kuaishou will collaborate with athletes such as Su Bingtian, Xie Zhenye, Zhang Yufei, Gong Lijiao, Li Wenwen, Shi Yuqi, Chen Yufei, Wang Chang, Zheng Siwei, Huang Yaqiong, Zhang Boheng, and more, to publish exclusive short videos on the platform, documenting their journey to the Paris Olympics and allowing users to experience the Olympics from the frontline. Moreover, athletes will also start personal live broadcasts on Kuaishou immediately after the competitions to interact with stars, celebrities, and fans to share their experiences and chat about interesting Olympic stories. Meanwhile, athletes such as Yang Qian, Zhang Guowei, and Zou Shiming will also support Kuaishou's exclusive Olympic programs, and legendary athletes such as Deng Yaping, He Chong, Lin Dan, Liu Xiang, and Wei Qiu Yue will accompany Kuaishou users to follow the Olympics in Paris.
In terms of self-made IP, Kuaishou will launch various self-made programs to fully immerse users in the Olympic atmosphere and provide more enjoyable experiences, including "Champion Watching Group" and "Following the Champion in Paris" for watching competitions, "Champion Interview Show" for interviews, "Good Morning Paris" for event information, "Wave-Making Boy" for sports-themed short dramas, and "Celebrities6Sky-High Entertainment · Sports and Entertainment as One" for entertainment programs.
In terms of derivative IP, Kuaishou will launch "New New Sports Games" covering sports art exhibitions, carnivals, competitive events, and more, providing rich content such as trendy art graffiti, live shows by sports and entertainment stars, fun sports games, and open competitions for the public, bringing fun to everyone.
By integrating the platform's content ecosystem and commercial resources, Kuaishou will create a new one-stop "consumption scene" for following the Olympics, helping brands and merchants gain business growth.
In terms of full scene integration, Kuaishou will create a 17-day, 24-hour non-stop super livestream studio. This studio will integrate various forms of content, including exciting sports content, Olympic derivative IP programs, brand and merchant livestreams, and local life group buying livestreams. It will provide users with a one-stop viewing experience and consumption scene through chat, guessing games, watching games, and other interactive scenarios, as well as integrating various forms of conversion such as livestream follow, mini yellow bike trailers, and shopping recommendations. The studio will be presented to users through the Kuaishou account @Together with Olympic Games starting from July 26th.
In terms of e-commerce, Kuaishou will provide policy guarantees and traffic support for brand merchants through the "Champion Store Plan". As of now, about 2,800 merchants have registered to participate. Users can buy branded products and enjoy great discounts in the "Premium Products" sub-venue. Many brands such as Anta will also provide users with surprises and benefits in the livestreams. Additionally, Kuaishou's Super Brand Day and other brand effect IP will upgrade their gameplay during the Olympic Games to help brands gain exposure and prosper.
The local sub-venue will meet users' viewing and consumption needs by launching promotions with ultimate cost-effectiveness during the Olympics, summer vacation, Qixi Festival, and other key dates, as well as distributing subsidy vouchers to users. As of now, tens of thousands of merchants have participated in local sub-venue activities, and Kuaishou will further enhance the operational efficiency of local businesses through commercial products such as Magnetic Local Promotion.
Based on the continuously prosperous content ecosystem and the increasingly perfect commercial ecosystem, in this Paris Olympic Games, Kuaishou has attracted many brands to participate in the Olympics through the integration of content and commerce, bringing users high-quality content, interesting interactions, and benefits. With the 2024 Paris Olympic Games about to begin, Kuaishou will fully unleash the content demands and consumption capabilities of its 700 million users, joining users, brands, and merchants to share the excitement of the Paris Olympic Games.